Author of the Month: Robert den Broeder


Can you give a short introduction of yourself?

I have a background in IT Service Management. Since 1999 I deliver ITIL training and consultancy services. In 2012 I learned about Organizational Behavior Management (OBM) and decided to specialize in the OBM-ITSM combination. Currently I am the only person that is certified by the VU University in Amsterdam to be an OBM Expert, so that makes me a bit of a front runner in the field.

What do you think the future of this industry will look like?

Behavior and behavioral change are here to stay. Fortunately, we see an increased interest in attitude, behavior and culture (the so called ‘ABC-issues) within all popular frameworks and best practices. Research reveals that currently about 65% to 75% of all organizational change initiatives fail to deliver the desired results, mainly, because of these ABC-issues. In the future, these numbers will change for the better. Abstract and conceptual models will be replaced by a hands-on, easily applicable approach, that has its roots in behavioral science.

Which title(s) have you made with us?

In 2020, Joost Kerkhofs and I published “Organizational Behavior Management, an introduction” in both the Dutch and English language. Currently, we are working on a German version.

In 2017 I contributed to the VeriSM publication, for which I wrote the paragraph that briefly introduces OBM to the Service Management community.

Why did you start writing about this subject?

Writing the book served two purposes. Writing the book was part of my OBM-expert training at the VU University. Publishing this book was a requirement for becoming a certified OBM Expert. Also, there is my passion for gathering and sharing knowledge about human behavior. I love to read, write and talk about behavior and behavioral change.

What genres do you like to read in your free time?

Free time?

What did you study? Or was it your career that put you on the path of authorship?

I never meant to be an author. But, while delivering my trainings I have been told many times that I should write a book about my ideas on organizations, service management and change. Well that book did not quite make it, but the book about behavior and behavioral change did!

What skills that you possess now would you have liked to learn in school?

In my adult life I picked up on martial arts. These skills would have helped a lot during my school years, which were rough at times. And some decent knowledge about behavior could help as well. It helps understanding why others act the way they do. Understand the function of their behaviors. That reduces the chances of having avoidable destructive conflicts. If we can prevent having destructive conflicts, we can make school a safer place, more fun to be at. Happy children learn more.

What is the best book you’ve ever read?

I have read many books and I find it hard to pick ‘the best one’. One book I really like is Ken Kesey’s “One flew over the cuckoo’s nest”. But I also really enjoyed reading  Stephen Covey’s “Seven habits of highly effective people”.

What did writing a book bring you?

Writing and translating this book took more than two and a half years of hard work, mostly done in the evenings, during weekends and even on holidays. During the writing process I gained a much better understanding of the topic and its complexities. Completing the book shows me I can do almost anything, as long as I set my mind to it.

Relevant Reading

OBM Foundation Courseware – English
Robert den BroederJoost Kerkhofs

Organizational Behavior Management – An introduction paperback
Robert den BroederJoost Kerkhofs

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