GoHighLevel pricing plans 2023 : How to choose the right one for your business?

GoHighLevel pricing plans 2023 : How to choose the right one for your business?

GoHighLevel CRM is an excellent option for someone looking for a customer relationship management (CRM) software that can help streamline your business processes and improve your customer experience. This all-in-one platform offers a wide range of features, including automated marketing, appointment scheduling, and lead generation, all of which can help you improve your overall business performance.

However, when it comes to choosing the right GoHighLevel pricing plan, we need to consider a few key factors. With different features and capabilities available at each level, it’s important to understand your business needs and goals in order to make an informed decision. 

In this blog post, we’ll explore the various GoHighLevel prices and highlight the features and benefits of each. We’ll also provide some tips on how to evaluate your business needs and select the plan that’s right for you.

Understanding GoHighLevel Pricing

Before diving into the details of each pricing plan, it’s important to understand how GoHighLevel pricing works. At a high level, there are two plans available.

  • Agency Starter : From $97/month
  • Agency Unlimited: From $297/month

There’s also an additional upgrade option available.

  • White Label Upgrade: From $497/month

Each plan offers different features and caters to different business needs, so it’s essential to understand the differences between them before making a decision.

In addition to these three main plans, GoHighLevel CRM also offers add-ons for certain features, such as SMS messaging and call tracking. These add-ons can be purchased on top of any of the main plans.

Evaluate your business needs first 

When choosing a GoHighLevel pricing plan, it’s important to assess your business needs and goals. Ask yourself questions like:

  • How many contacts do I need to manage?
  • What’s my budget right now?
  • What kind of automation do I need?
  • How important is team management and collaboration?
  • Do I need white-labelling capabilities?

By understanding your business needs, you can more effectively evaluate the features and benefits of each GoHighLevel pricing plan.

Agency Starter plan ($97/month)

The Agency Starter plan is the most basic GoHighLevel pricing plan designed for small businesses and solo entrepreneurs who are just starting and looking to automate their marketing and have limited needs and budgets. The plan costs $97 per month and includes the following features:

  • One user account.
  • Unlimited access to landing page funnel builder and website builder.
  • Automatic appointment scheduling tools.
  • Reporting and analytics tools.
  • Course creator and reputation management tool.
  • Pipelines.
  • Two way texting through Twilio.
  • Infinite email sending through Mailgun.
  • Integration with tools like WordPress, Google Analytics, Stripe, Mailchimp and more.
  • Contact management and deal tracking.
  • Calendar schedular.
  • Surveys and forms.
  • Voicemail.

You also get an additional 17% discount if the plan is bought annually. You can also opt for a 14 day free trial so that you can experience all the features and decide whether you want to continue with the plan or not. If you want an unlimited number of sub-accounts then you need to switch to the Agency Unlimited Plan.

Agency Unlimited Plan ($297/month)

The Agency Unlimited plan is designed for businesses that require more advanced capabilities than the Agency Starter plan can offer. This plan costs $297 per month and includes all the features of the Starter Plan plus the following:

  • Unlimited  accounts.
  • Advanced CRM capabilities, including lead tracking, pipeline automation, and custom fields.
  • SMS messaging and custom domains. 
  • Advanced integrations
  • Integration with popular third-party tools like Facebook Ads and Google Ad.
  • Phone and chat support.
  • Advanced reporting and analytics.
  • Customizable lead funnels
  • Workflow builder.

The Agency Unlimited plan is a wise investment for businesses that require more advanced CRM and marketing capabilities. You can create an unlimited number of accounts under this plan, this means you can use GHL for yourself and provide it as a service as well. However, if you require team management or white-labeling capabilities, you may want to consider the Agency White label upgrade plan.

Agency Unlimited White Label Upgrade ($497/month)

The Agency Unlimited White Label Upgrade plan is designed for agencies and businesses that have a large volume of leads and require advanced features to manage their clients, as well as white-labeling options. You can also sell the GoHighLevel SaaS under your brand name. The plan costs $497 per month and includes all the features of the Agency Unlimited plan plus the following: 

  • GoHighLevel platform can be sold at your price under your own brand name.
  • Customized mobile app.
  • Unlimited accounts.
  • Priority support.
  • Advanced team management.

You can fully make the desktop look like your own product by customizing it and setting your own prices. You should already have an Agency Unlimited account to avail the White Label upgrade. 

What factors to consider when choosing a GoHighlevel plan?

Choosing the right GoHighLevel pricing plan can be challenging, especially if you’re not sure which features you need. Here are some factors to consider when choosing a GoHighLevel pricing plan:

Size of your Business

The size of your business is one of the most critical factors to consider when choosing a GoHighLevel pricing plan. If you’re a small business or solo entrepreneur, the Agency Starter Plan may be the best option for you. If you have a higher volume of leads and require more advanced features, the Professional or Agency Plan may be a better fit.


Your budget is another critical factor to consider. The Agency Starter Plan is the most affordable option, but it may not provide all the features you need. If you have a higher budget, the Agency Unlimited or Agency Unlimited White Label Upgrade plan may be a better fit.

Business Needs

The needs of your business will also play a significant role in determining the right GoHighLevel pricing plan for you. If you require advanced reporting and analytics, customizable lead funnels, and advanced integrations, the Agency Unlimited or Agency Unlimited White Label Upgrade plan may be the best option.

Growth Potential

You should also consider your business’s growth potential. If you expect your business to grow rapidly, you may want to choose a plan that can accommodate your future needs.

I trust that this blog provided valuable insights into selecting the best GHL pricing plan for your business. To experience the full range of features and determine the most suitable plan, we encourage you to take advantage of our 14-day free trial. Start your GoHighLevel journey today and optimize it to achieve maximum business growth and success.

We have a dedicated team of GoHighLevel experts who are well-versed in handling all aspects of this powerful CRM software.

Whether you need assistance with GoHighLevel setup, campaign management,GHL White Label Support or dedicated GHL full-time VA or GHL part-time VA services, our experts have the knowledge and skills to provide you with top-notch service. With their expertise, you can leverage the full potential of GoHighLevel to enhance your business operations and drive success. Additionally, if you’re considering migrating your entire business to GHL or GoHighLevel, we can help you seamlessly transition your operations and leverage the platform’s full potential.

Partner with us and let our GHL VA guide you every step of the way.

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